Our Brand Story
Company Profile
Our Brand Story
Global Partnership
Social ResponsibilityOur Brand Story
At LPS Stationery, brand building is at the heart of our long-term strategy. We focus on creating a trusted and recognizable identity through consistent quality, innovative design, and customer-centered values — aiming to make LPS a symbol of reliability and creativity in the stationery industry.
Vision
To become a world-class stationery brand and service platform
Mission
We aim to explore the beauty of stationery and improve people’s life.
Core Values
Professionalism, Craftsmanship, Innovation, Practicability
Brand Personality
Focus on the craftsmanship and offer innovative design that truly close to consumers’ needs
LPS
Focus on more stable, better use, and more practical
correction supplies that meet the needs of consumers
LPS has specialized in correction stationery for 29 years, committed to the concept of “stable correction.” With strong technical expertise, LPS ensures every correction tape is usable down to the last centimeter, delivering true stability.
Focused on student needs, LPS offers five main series: Simple, Theme, Functional, Superior, and Classic. Guided by professionalism and innovation, LPS crafts each product with care, continuously improving to deliver truly high-quality stationery that enhances the user experience.
REDI
Fashionable, Personalized, Technical and Environmentally-friendly
REDI is a premium writing instrument brand dedicated to meeting the needs of today’s young consumers. Rooted in over 20 years of R&D experience under LPS Stationery, REDI combines artisanal craftsmanship with timeless design, continuously innovating in technology, materials, and manufacturing.
We focus on high-quality raw materials and advanced global techniques, always putting user experience first. With a deep understanding of youth preferences, REDI creates writing tools that blend style, performance, and enduring appeal.
Recognized as a rising national brand, REDI is shaping the future of fine stationery. Our strong domestic distribution network reaches from cities to townships, while our international presence spans Southeast Asia, Europe, the Americas, and the Middle East.
BIXIN
Especially designed for young consumers
The notebook that is enjoyable to write in, practical to use and visually appealing
Bixin, a sub-brand of LPS Stationery, embraces the spirit of passionate exploration to create innovative books and stationery for young users. We focus on enhancing the writing experience through thoughtful design, continuous innovation, and attention to detail—bringing warmth and meaning to every product.
Backed by LPS’s 29 years of craftsmanship and advanced R&D capabilities, Bixin is dedicated to inspiring young minds and unlocking the possibilities of learning. Our mission is to build a leading national brand in the paper products industry with strong international competitiveness.
Art Fan
Where Creativity Begins and Confidence Grows
From First Scribble to Big Dreams
Art Fan is an educational brand dedicated to developing innovative learning tools for young children. From twisting crayons that spark creativity to building blocks that enhance spatial thinking, each product is thoughtfully designed to support hands-on learning and cognitive development.
We believe creativity and curiosity grow through play. Our mission is to inspire self-expression, problem-solving, and a love of learning, helping children build confidence and essential skills through engaging, meaningful experiences.